PRESTIGIOUS ACCOLADE FOR Flowers By Arrangement, Swansea
Flowers By Arrangement in Swansea has been accepted for the Good Florist Guide (GFG), a web based directory of the finest florists in the UK. This prestigious accolade is only awarded to florists who really make the grade and allows customers to have an extra level of confidence that they are buying from the best.
Each florist shop invited to be in the guide has to pass a rigorous evaluation process before being approved. This meant Flowers By Arrangement had to submit a detailed description of their floristry business, including range available and services offered as well as images of the shop, their design work, their team and even the delivery vehicle!
Caroline Marshall-Foster, the UK’s leading expert on independent bespoke florists, is responsible for setting up the Good Florist Guide. Editor of Florist & Wholesale Buyer magazine, the florist industry’s bible, and owner of Wordhouse Publishing Group, a multi-faceted company providing services to all sectors of the flower industry, the Good Florist Guide is Caroline’s way of sharing the knowledge she has gained through years in the industry.
Caroline says “You can buy flowers virtually anywhere these days. But nothing really beats the experience of receiving fabulous flowers from a truly bespoke florist and without it costing an arm or a leg. GFG is my way of sharing all that is good about floristry. It allows consumers to know that the florist they use is able and willing to go the extra mile and make all their purchases, big or small, truly special.”